Case studies : USA – Banking

Drives portfolio growth through personalization for a tier-1 bank in the US

cs India Banking 1

The challenge

The bank needed to identify relevant categories for their customers. They had difficulty driving incremental value and improving interest income. They also needed to increase spends with their partnered merchants within co-branded cards

magic of


icon Customer Taste Print

Created quarterly category-specific campaigns for customers using co-branded cards (including Sears and Bestbuy)

icon visoin ecosystem

Identified top performing merchants, and created EDI campaigns to analyze and set targets to trigger customer spends

The results

2.93 Mn USD (6.8%)

Annualized incremental spends