Case studies : UAE – Banking

Drives product holding growth for a leading retail bank in UAE

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The challenge

The bank wanted to increase penetration of financial products (personal finance, salary transfer, balance increase etc.) across its customer base

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icon merchants identified the financial requirements for customers and recommended the relevant bank products

  • Rules based model to identify the customer lifecycle and convert a sale touchpoint to further upsell
  • AI models to increase penetration of all asset products
  • Helped launch digital personal loan campaign
  • Launched personalized campaigns for credit card users
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Increased penetration of unsecured loans by 5%

The results

csi lift
AED 19 M per month

Volume of digital personal loans

csi calender
AED 5 – 7M

Revenue from incremental sales

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AED 6.7 M

Incremental spends generated