Data Journey: Customer 360

Showcase merchants to relevant customers

usecase hurdle

The hurdle

At most enterprises today, customer information is stored in silos across lines of business. As a result, customer communication is not relevant to their consolidated product holding and inferred needs and preferences

The solution

With’s Customer Genome, enterprises get a 360-degree understanding of a customer across demographics, product holding, transactions & channel usage. They can

  • Consolidate customer data sources
  • Create one comprehensive view for every single customer
  • Identify patterns, infer behavior in customer behavior
  • Visualize genome for every customer on a dashboard

Customer proof

usecase icon customer proof

For the Largest Bank in Myanmar

20+ data sources

Used to create a 360-degree view within a month. And identified opportunities for cross-sell/up-sell