Case studies : Middle East – Cards
Drives travel transactions for a leading global card issuer in the Middle East
The challenge
Client bank cards used mainly for travel and international transactions had become irrelevant during the COVID-19 pandemic, with overall billings dropping by 64%
The
magic of
maya.ai
Suggested multiple avenues for revenue generation
Delivered personalised campaigns/offers
The results
~3.8 Mn USD (2.8%)
Promoting staycation through targeted calling of customers by RMs
~4.35 Mn USD (3%)
Promoting charter flight to historic and potential flyers
~ 1 Mn USD (0.6%)
Promoting charter yachts to historic and potential charter flyers