Top 12 essential analytics tools every marketeer should know

Marketing   |   
Published July 13, 2017   |   

If you’re spending money on digital marketing, analyzing your data should be a top priority. You need to know where that money’s being spent, and whether it’s having the effect you’re looking for. Thankfully, there are plenty of apps out there that can help you get the most out of your marketing. Here are 12 analytics tools that you should be using.

1.  Cyfe

Cyfe is an all in one product that helps you see all of your data in one place. It works by using pre-built widgets for all major areas, including social media, AdWords, and more. If there isn’t a widget for the site you’re looking for, it’s easy to build one and get it up and running on your dashboard.

2. Mixpanel

An important aspect of the analysis is seeing what your customers are doing on your site. Mixpanel gives you the tools to see exactly what they do when they land on your page. You can see how long they’re spending there, what buttons they’re pushing, and whether they’re choosing to buy or not.

3. Heap Analytics

This site works in a similar way to Mixpanel, letting you examine what your users are doing. It collects the data automatically, so you can go all the way back to when you installed the program and see what your customers were up to. This way, you can start segmenting users based on their behaviour.

4. Content Scoring

This program takes a more granular look at your marketing strategy. It will give you the analytics on any post you make, showing you the overall impact of it. You can also track a customer’s behaviour, seeing which posts they interacted with before deciding to make a purchase.

5. Moz Pro

Moz Pro bills itself as a complete SEO tool set, meaning you can track pretty much anything in the dashboard it provides you. It’s especially good for keyword research. You can find the keywords that are the best for snagging your audience’s attention and convincing them to buy from you.

6. Oribi Analytics

Oribi Analytics was built for marketers, and it’s especially great for anyone who doesn’t have the time or experience to build their own data trackers or software. It even offers trend alerts, so you can stay on top of what’s popular right now within your user base. It’s a good tool if you’re looking to become more popular online.

7. Marketing Evolution

Big data can often seem like a whole mess of numbers that you don’t know what to do with. This tool helps you make sense of the data that has been collected, and start planning for it. It’s specially designed to help you create ROI plans, so you can see exactly what you’re getting from your marketing spending.

8Paper Fellows

This is a great content marketing tool that helps with analyzing content. You can discuss writing techniques or ideas with professional editors in the forums, which is a great support network before you post anything online. This network can be invaluable when you have writer’s block or need some inspiration.

9. Kissmetrics

Are you finding that you’re losing customers, but you can’t figure out where they’re being lost? Then give this app a try. Kissmetrics can help you really dig down into what your audience wants, and helps you work out how to give it to them. Watch customer behaviour over time, and you can start seeing how to improve retention.

10. Google Analytics

This free tool is something nearly every online marketer has used at some point, and it’s packed full of useful features. With it, you can see where your visitors are located, how they’ve found your site, and where the links have come from. If you’re focusing on growth, then this is the app you need to be using.

11. Lattice Engines

Want to start predicting future customer behaviour? Then Lattice Engines could be the way to go. This software takes your current data and then uses it to predict future patterns. You can then use this information to inform your upcoming marketing strategies. It’s a good tool for anyone who wants to stay one step ahead.


This all on one feedback and analytics site is perfect for seeing where your customers are spending time on your site. It’s ‘recordings’ feature will show you exactly where customers are interacting with your website. Using this tool can help you optimize your site and really give customers what they’re looking for.

12. SEMRush

You’re not operating alone online, and there are plenty of people who would love to take your place. This tool allows you to see what the competition is up to, and adjust your marketing accordingly. Check out their keywords and budget, and even see who’s back linking to your page.