Each Social Network Is Using A Very Different Data Lens To Understand And Target Users

Published March 11, 2014   |   
Cooper Smith

The average global Internet user spends two and a half hours daily on social media, and information on their activity – gathered under the catch-all ‘big data’ – reveals a great deal about what makes them tick.

Now, social networks are making significant investments in putting this data to work to deliver personalized content, and help advertisers hyper-target users.

But each social network has a distinct character, and views its users through a very different data lens, which informs this targeting. By understanding each social network’s data profile, marketers and developers can better gauge which social network is better for their purposes.

In a recent report from BI Intelligence, we take a close look at the kinds of information each of the biggest social networks collects on its users, and how that data fits into the overall strategy of each network.

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