Crayon Data’s flagship platform, features in the latest edition of Ecosystm Insights.
In a piece titled ‘Personalization – The New Digital Imperative in Financial Services’, analyst Gerald Mackenzie puts the AI-led personalization platform in the spotlight.
“There is a new breed of tech vendors who are making it easier for banks to drive personalization of their offerings and connect customers from across segments. Crayon Data is a good example, with their maya.ai engine unearthing the preferences of customers and matching them to offerings from qualified merchants,” writes Gerald, Principal Advisor for Ecosystm.
He explains how maya.ai “leverages patented AI to create a powerful profile of each customer based on their buying habits”. That all of this is done without exposing PII is a key USP.
Read the full report here.
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