Travel Marketplace-as-a-Service (MaaS): The magic of for the holiday season Platform   |   
Published October 16, 2023   |   
Susanna Myrtle Lazarus

‘Tis (almost) the season to be jolly… And travel! Customers are busy making plans for the holidays. This includes booking tickets, making hotel reservations, and shopping up a storm.  

At the heart of this spending spree is the ever-present artificial intelligence (AI). Research shows that AI is set to influence $194 billion in global online holiday shopping spends in 2023. And a large chunk of this is travel spending. 

How does a bank tap into this massive opportunity and gain more share-of-wallet? With a dedicated travel marketplace, of course. Traditional marketplaces often come with significant challenges: long setup time, limited geographical reach, scalability issues.  

With, Crayon Data’s Travel Marketplace-as-a-Service (MaaS) platform, banks get a plug-and-play solution that tackles all these and more.

What we are talking about is an all-in-one platform that is cloud-agnostic, powered by out-of-the-box algos, and supports 400+ APIs and integrations. Plus, 

  • A unified ecosystem of merchants, partners, and personalized offers 
  • The best offers for travel, hotels, shopping, and more with plug-and-play inventory 
  • The opportunity to drive revenue via superior customer engagement across categories 

And it all begins with data. ingests, cleans, and enriches enterprise transaction data. The first step is using its proprietary entity resolution algos to clean transaction data. Our proprietary TasteGraphTM enriches this data, to give a 360-degree view of the customer. This Customer TastePrint is the key to giving them personalized offers.  

With MaaS, generate 1:1 recommendations that match customers with merchants.

We do this with 

  • 3 Patented AI/ML Models 
  • 5 Custom pre-built AI/ML Models 
  • 12 Out-of-box recommendation lists 

These recommendations and offers are presented in the form of a white-labelled app and/or webpage. With real-time personalization based on user interaction, we’ve seen a 5-7% lift in spends. We’re also able to create insights based on this transaction data, which will inform decision-making.  

So, how exactly does’s Travel MaaS elevates enterprise potential? 

Increase card spends and usage: Reactivate dormant customers and recommend next best activation category 

Match customers accurately: Find the right merchants and products and present personalized offers for travel and dining 

Improve engagement: Increase low traffic on digital channels and drive omnichannel engagement metrics 

From the merchant perspective,’s Travel MaaS allows them to self-onboard and curate their own offers. They get access to the right customers with little effort.  

All of this, from your intent to market, we promise the speed to value six weeks. Sounds unbelievable?   

Just ask our clients.   

India’s largest credit card issuer, who has seen over $200 Mn attribution spends  

A leading Islamic bank in the UAE, who has seen $16.4 Mn incremental spends  

A top bank in Malaysia, who saw a 13.8% redemption rate just in the pilot phase   

It’s the easiest way to engage your customers and drive your revenue growth this holiday season.   

To know more about’s Travel MaaS, reach out for a free demo today